Visual Design and UX/UI

  • Code of Conduct Refresh

    Led the creative refresh of the Global Code of Conduct for Pacific Life, transforming a dense compliance document into an engaging, interactive, brand-aligned experience. The refreshed design played a key role in supporting the organization’s recognition as one of the World’s Most Ethical Companies.

  • Interactive Touchscreen Wayfinding Kiosk

    Developed and Created an interactive UX/UI experience for company lobby kiosks, later featured by AppSpace as a model success story for intuitive design and positive user experience.

  • Activation Strategy Passport Kit

    Partnered with Root by Accenture to design an interactive, travel-themed “passport” to guide employees through a multi-phase activation strategy to drive engagement and align with enterprise goals.

  • Pacific Life Leader Guide

    Designed a visually engaging, easy-to-navigate leader guide to help employees transition teams into hybrid work environments. Includes custom icons, infographics, and accessible layouts for clarity and impact.

  • Interactive Code of Conduct

    Developed a clean, modern design for a comprehensive employee guide. Directed employee photo shoot for authentic photographs. Balanced brand consistency with readability to ensure core values were clearly communicated.

  • Employer Branding and Onboarding

    Redesigned visual identity for the New Hire Welcome Kit, and orientation materials. to elevate the onboarding experience. Delivered a more cohesive, engaging orientation that improved first-week feedback scores.

Brand Identity and Digital Content